Branded Jeans are using Plastic bottles

In an attempt to use recycled waste in clothing, the jeans giant Levi Strauss & Co. has launched the new Waste-Less Jeans. Available in variants for men and women, the jeans claim to use as much as 20 percent of recyclable material, mainly bottles. So, as many as eight plastic bottles could go into the manufacturing of one pair, the advertisements proudly claim.

Now according to one report of sustainability next (sustainabilitynext.in), the company claimed to have reused over three million bottles and trays in the production of these jeans so far.

The process involves collecting green soda bottles, brown beer bottles, and black plastic food trays. These are broken down into small pellets at the manufacturing unit and spun into polyester yarns. The yarn is then woven in with the fabric of the jeans. The result is a lightweight, thin pair in a shade slightly darker than other types of denim. In light, the jeans reveal the underlying shades of the colour of the bottles and trays used in making them rather.

Now, to read more about this technology and its possible implication on the Indian market you can read one research paper by Navendu Sharma et al. | Production and Industrial Engineering Department, Delhi Technological University form Here